Advertising
Cignal TV's Christmas Channel Blowout

The Brief
How do we encourage people to make more meaningful connections this holiday season with Cignal's Christmas Channel Blowout?
For the Key Visual, I proposed a Christmas Card-like execution with illustrated elements. Because the style was illustrated, I was also tasked with doing the storyboards for the animated OAP video. Watch the video below!


Credits
Client: Cignal TV
Agency: Dentsu Creative
Creative Directors: Paolo De Leon, Gian Nealega
Art Directors: Chelli Reyes, AA Solaiman, Trina Armedilla, Uge Balang
Copywriters: Hannah Santos, Karl Bernardo Malik
Animation: Jellicoe

PRIFOOD Super Delights

Learning to Love Delight
What if we introduced a grumpy character who slowly learned to love the delight of the Christmas season? Meet Grinchie and his friends Brownie
and Butterscotch!






TIKTOK

Mang Inasal Extra Creamy Halo-Halo

The Expert's Hand - Key Visual


